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Ryan Reynolds, most known for playing deadpool, has proven to be a very successful investor. He invested in Aviation Gin which was then sold to Diageo for an estimated $610 million dollars. Aviation Gin's shareholders initially received $335 million dollars and have the potential to make up to $275 million more based off of sales.
The sale of Mint Mobile's parent company, Ka'ena Corporation, to T-Mobile is worth up to $1.35 billion. Some Mint Mobile users were not happy with this sale to T-Mobile as Mint was marketed as being not one of the big phone carriers and now is. Ryan Reynolds must be happy though as he could end up making around $300 million dollars from this sale.
Investing in startups is known to be risky, but when an investor also has a huge media brand, it is a lot less risky. When Ryan Reynolds invests in a company, he is able to give those companies a very powerful asset along with money which is his brand. He didn't just buy into Mint; he became the face of mint. He owns his own advertisement company which he used to make ads for Mint starring himself. He was able to connect his own brand to the company. Obviously, this strategy has proven to be very successful.
When one has a following as big as he does, it basically comes with guaranteed sales. He's able to advertise these companies on his platforms and bring in a substantial amount of customers. Many celebrities are trying to do this. Some have failed, but many have seen huge success following this strategy. Conor Mcgregor started his own whiskey and sold it for over $500 million. Dwayne Johnson started his own Tequila brand and has seen tremendous success with it. Ryan Reynolds has found it better to buy stakes in already existing businesses and skyrocket them.
The success of these celeb backed businesses has been fascinating to see, and it is a stark change from the investments in startups provided by venture capitalists which help fund startups but usually don't do work inside the companies.
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