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Amazon prime is now the exclusive provider of Thursday Night Football. When I first heard the news on this, I instantly thought that this was a genius decision as football is the most watched sport in the United States. The regular season of Football draws in an average of over 17 million viewers. Now that Prime has the exclusive rights for Thursday night football, I believe that demand for the streaming platform will skyrocket.
Amazon is spending 1 billion dollars a year on Thursday Night Football. I think this is a really good price for Amazon because of the fact that they will most definitely witness a large increase in signups on their platform because of this. Amazon Prime currently charges $139 a year if people purchase an annual subscription. If one doesn't purchase an annual subscription, it is $14.99 a month. I believe that Thursday Night Football will encourage a lot more people to pay Amazon that money. I think that this is smart for more than just subscription money though. Amazon is also able to show ads throughout the games, and I think that that will also be a huge amount of revenue for them. I think that this will be well worth 1 billion dollars a year.
Thursday Night Football has already been a success for Amazon so far. According to techcrunch.com, Amazon announced that the first game on Prime received 15.3 million viewers. Amazon also announced that they received a record number of signups that was even higher than major shopping days like Amazon Prime Day and Black Friday. Amazon already has around 200 million subscribers on Prime, and they are betting big that sports streaming will boost that number further.
I think that it is safe to say that Thursday Night Football has, so far, been a huge success for Amazon, and I am very curious how much revenue from ads and signups they will be able to receive per year from this. I am also curious to see how many of those new subscribers will keep Prime over a multi year period.
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